Who and What is a Moxiefied?

Ever notice how so many websites sound (and look) the same these days?

Yeah, me too…

Hi there! I’m Selene and I started Moxiefied, a content creation and copywriting service, to help creatives and creative entrepreneurs stand out in a sea of sameness.

Don’t get me wrong. I did it, too. I had the pretty website. The oh-so-professional words. But it felt, for me, so blah.*

That’s when I decided to scrap it all and start over! Surely it couldn’t be just me. There had to be others out there who wanted something different, too. A little somethin’ somethin’ to spice up their sites that also gets results. 

So I decided to chuck it all, start over, and find my people. 

Hello, my people!

*Again, for me. It works great for others and I couldn’t be happier for them.

a little about me


Started in journalism

First big girl job with The Dallas Morning News after college

Moved online

Worked at a big name online search company (not Google)

Went out on my own

Jumped ship and started freelancing full-time in 2007

And why Moxiefied?


Sure I thought about my name but Selene Benjamin is a little too long, it’s hard to fit in a site header, and nobody spells “Selene” right (thanks a lot Celine Dion).

Maybe a business name? But what?

Hello, too many too long brainstorming sessions + indecision. (It’s always harder when it’s for yourself.)

That’s when I remembered…

I’m a domain name hoarder! Why?
¯\_(ツ)_/¯

A name pops into my mind. I look for the domain. I buy it.

So off to check out what I already had and there it was: moxiefied dot com. 

And that is how Moxiefied went from a random domain name I came up with in 2018 to my sparkly new writing business.

think we might be a good fit?


Let’s find out! Get some of my time for free to see if you + me = a match!